Crystal Offers New Tool for Customized Promotions

Published on: February 20, 2008

Crystal Cruises is offering a new tool designed to help travel agents tailor promotions to their clients' needs. In partnership with service provider Passport Online, the line's new "E-mail Builder" program enables agents to send savings opportunities, destination specials and other promotions to clients on an individual basis. The promotional tools are designed to be convenient, personalized and easy to use. Using promotional email templates created by Crystal, agents can customize the content to suit a particular client's interests, schedule or budget. They can then add their own contact information and send it to one or several clients at a time. The ready-made brochures can be modified using the tool's styling feature. Agents can choose from several destination-specific design options.

"The ease of this program provides an ideal way to quickly target communications to agents' various databases," said Nitsa Lewis, Crystal's vice president of marketing. "With very little effort, a fully customized email promotion can be ready to send in just a few easy steps." E-mail Builder is available on Crystal's travel agent website, www.crystalcruises.com/agent under "Sales Tools." For more information, call 800-446-6620 or visit www.crystalcruises.com.