Cruise Holidays Revamps Compass Consumer Magazine

Published on: July 31, 2009

Cruise Holidays has enhanced Compass magazine, a consumer-facing digest-style magazine delivered direct to Cruise Holidays clients. The new Compass combines the best of both marketing worlds from Cruise Holidays’ home-based and storefront agencies. Storefront Cruise Holidays agencies have sent a publication called Compass for several years, but the new version takes on the beautiful, yet fun graphic design style already utilized by the home-based franchisees, formerly SeaMaster Cruises. The home-based franchisees also had a several-page direct-to-consumer marketing piece, but it was under the title of Nautical View. Now, whether clients work with a home-based or storefront agent, they will receive the same publication. The new Compass is being mailed to smaller, yet more targeted mailing lists. Each franchisee has the ability to customize the letter on the inside cover, add their own photo, make other subtle changes, and have the piece sent to their perfectly targeted customer base. The new Compass highlights last-minute family vacations and features offers from five different cruise lines. The magazine arrived in customers’ homes on July 27, 2009. There are four more editions slated for 2009. Additionally, an integrated promotion manager allows consumers to enter promo codes from Compass into a spot on www.cruiseholidays.com and learn more about the supplier offers 24/7. For more information, visit www.cruiseholidays.com.