travel pulse   |   February 09, 2010

Blackstone Group to Purchase Busch Entertainment Corp.

Published on: October 9, 2009

Anheuser-Busch InBev and The Blackstone Group announced that Anheuser-Busch will sell its entertainment business to Blackstone Capital Partners for up to $2.7 billion. The purchase price will be comprised of a cash payment on closing of $2.3 billion and a right to participate in Blackstone’s return on its initial investment capped at $400 million. Under the terms of the agreement, Blackstone will acquire Anheuser-Busch InBev’s wholly owned subsidiary, Busch Entertainment Corporation, the second-largest entertainment park operator in the United States with approximately 25 million annual visitors. BEC operates 10 entertainment parks throughout the United States including three SeaWorld parks in Orlando, Fla.; San Antonio, Texas; and San Diego, Calif.; two Busch Gardens parks in Tampa, Fla., and Williamsburg, Va.; and other family entertainment attractions in Orlando, Tampa, Williamsburg, and Langhorne, Pa.

Carlos Brito, chief executive officer of Anheuser-Busch InBev, said, “Busch Entertainment Corporation is a high-performing asset with a world-class management team, but not a core business for Anheuser-Busch InBev. We are pleased to have reached an agreement with a buyer who understands the industry and has a strategic vision for the business. The sale of BEC represents another important milestone in our commitment to de-leverage the company and will also allow us to continue to focus on our core brewing business. The Blackstone Group is a preeminent private equity firm and we are very happy to have reached an agreement with Blackstone. We have great respect for BEC’s management and employees and know they will continue to prosper under Blackstone’s ownership.”

Joseph Baratta, senior managing director of The Blackstone Group, said, “We have long admired the Busch Entertainment Corporation parks. They are the premier collection of entertainment parks in the United States and offer a unique family experience. We are pleased to have the opportunity to acquire this business. We have deep sector experience and look forward to working with the excellent BEC management team to continue to invest in and grow the company.”

Michael Chae, senior managing director of The Blackstone Group, said, “Blackstone sees tremendous opportunity for investing in leading businesses within the media and entertainment industries, where we have significant expertise. We are delighted to be investing in a company with such iconic brands, irreplaceable assets and strong growth prospects. We look forward to working with BEC management in continuing a legacy of delivering world-class family entertainment to our customers.”

Jim Atchison, president of Busch Entertainment Corporation, said, “This transaction represents an exciting new chapter for BEC and the thousands of dedicated employees of our team. Blackstone understands our parks are built on an unwavering commitment to quality and a focus on the guest experience. Blackstone is uniquely experienced to help us take the company to new heights, and I look forward to working together to grow this great business.”

Closing of the transaction is subject to customary conditions, including regulatory clearance. BofA Merrill Lynch, Barclays Capital, Blackstone Advisory & Restructuring Partners, Deutsche Bank Securities Inc. and Goldman Sachs & Co. acted as financial advisors to Blackstone. Debt financing in support of the acquisition will be comprised of senior secured credit facilities and mezzanine debt. The senior credit facilities will be provided by BofA Merrill Lynch, Barclays Capital, Deutsche Bank Securities Inc., Goldman Sachs Loan Partners and Mizuho Corporate Bank Ltd. The mezzanine financing is being provided by Goldman Sachs Mezzanine Partners and funds managed by GSO Capital Partners LP. Simpson Thacher & Bartlett LLP acted as legal counsel to Blackstone. J.P. Morgan and Lazard acted as financial advisors to Anheuser-Busch InBev. Sullivan & Cromwell LLP acted as legal counsel to Anheuser-Busch InBev. For more information, visit www.blackstone.com or visit www.ab-inbev.com.




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