The new version of the European Travel Commission’s www.visiteurope.com web portal, which promotes Europe as a tourism destination worldwide, was launched by ETC President Arthur Oberascher at ETC’s autumn General Meeting in Budva, Montenegro. Oberascher, joined by the Montenegrin Minister for Tourism Predrag Nenezic, pushed the button to begin the switchover to the new site, which was celebrated with a toast by the 39 member countries of the European Travel Commission (ETC). The decision by ETC to redevelop the visiteurope.com consumer portal, presenting “Destination Europe” and linking through to the National Tourism Organizations of Europe, was spurred on by the need to incorporate new developments in online technologies and social networking. The aim of the new site is to portray “Europe as a whole” to the approximately 500 million guests who visit Europe each year.

The new site offers heightened visibility for Europe as a set of emotive established and less well-known regions like the Alps, the Mediterranean, the Atlantic coast, the Baltic States and others; and a new design and color branding which divides the site into three distinct but interrelated sections -- Discover, Plan and Share -- each section with a very specific purpose: Discover Europe takes the visitor to the different regions of Europe, with inspirational content on product and activities, Plan your Trip provides tools and tips to help the consumer organize his or her journey, and Share your Experiences allows visitors to upload their own experiences and read about others’ as well as to access photos, videos and social networks. A second phase of content is planned to come online later this year showing themes and activities by region. The ETC now has ventures on www.facebook.com/visiteurope, www.twitter.com/visiteurope, www.youtube.com/visiteurope and www.flickr.com/visiteurope. For more information, visit www.etc-corporate.org.

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