ExpediaCruiseShipCenters is using Lyris, Inc., an online marketing company, to manage its online marketing efforts. Expedia CruiseShipCenters is utilizing the Lyris HQ central dashboard to test, deliver and manage more than five simultaneous email marketing campaigns per month to over 1.5 million subscribers. With Lyris HQ, the company is achieving email open rates that are nearly 20 percent higher than industry average. Lyris HQ is enabling Expedia CruiseShipCenters to achieve email open rates as high as 40 percent and click-through rates of 6 percent (email open rates are nearly 20 percent higher than industry standard according to MarketingSherpa’s Email Marketing Benchmark Guide 2009); create customized online marketing campaigns in multiple languages with sophisticated and easy-to-use A/B testing and segmentation capabilities for maximum results and track and measure email deliverability, click-throughs and open rates in real-time.

ExpediaCruiseShipCenters is using Lyris’pen Application Program Interface (API) to integrate its in-house Customer Relationship Management (CRM) system with its email marketing database for a comprehensive view of customer data and to reduce complexity from working with numerous toolsets, allowing a holistic view of online marketing campaigns and results. For more information, visit www.lyris.com  or www.cruiseshipcenters.com.  

Reader Comments

login or register to comment

     

Share:

More Headlines Like This ...