Kayak Launches National Advertising Campaign

Published on: November 4, 2009

Kayak has launched a national advertising campaign aimed at increasing brand awareness. The effort follows a change in the company's logo in August. The campaign includes national television, online and digital outdoor advertising created by new agency of record, Goodby, Silverstein & Partners in San Francisco. The creative features the tagline, "Search one and done," and a device that resembles the traditional flap display boards once found in train stations and airports around the world. Kayak’s new logo was developed by Plaid, a New York creative innovation agency, and also references the flap display motif. For more information, visit www.kayak.com/blog/news.