JetBlue Partners With NHL's Florida Panthers, BankAtlantic Center

Published on: November 9, 2009

JetBlue Airways has announced a partnership with Sunrise Sports & Entertainment to become the Official and Exclusive Airline Partner of the National Hockey League's Florida Panthers and a Pillar Partner of the BankAtlantic Center, its first-ever venue sponsorship. JetBlue is planning ongoing promotions to bring more to the travelers South Florida. JetBlue's sponsorship includes joint marketing promotions and advertising through 2011. JetBlue will be a Pillar Partner of the BankAtlantic Center, Official and Exclusive Airline of the Florida Panthers, Official and Exclusive Airline of Sunrise Sports & Entertainment (SEE) and will have exclusive rights in the airline category to name, trademarks, uniform, logo in marketing, media, and promotional initiative.

Featured elements include JetBlue Runways and the JetBlue Tarmac; entitlement of main outdoor plaza and walkways; inner bowl, lobby and outer marquee signage; and a JetBlue Hispanic Concert Series. Also, a signature icon which will surely become a Florida landmark -- a life-sized tailfin of one of JetBlue’s aircraft sporting the newest addition to the JetBlue livery, Blueberries. Other elements include social media and interactive fan engagement activities, special JetBlue fares to away games, TrueBlue nights at the BankAtlantic Center, and much more. JetBlue has also committed to supporting the Florida Panthers Foundation and associated programs throughout the South Florida area, as part of this partnership. For more information, visit www.jetblue.com.