Amadeus’ Extreme Search, already live for Amadeus subsidiary Traveltainment customers across Europe, allows consumers of packaged travel to ask, in real-time, open questions such as, “Where can I go and what can I do for the money I want to spend?” They instantly receive clear, precise alternatives to make their selection on the same search page, without the need to insert a destination city or a date of travel, unless they already know where they want to go. Amadeus Affinity Shopper now brings this new concept to airline websites.

Amadeus Affinity Shopper enables travelers to shop on airline websites by their desired travel experience. The new solution was presented at the PhoCusWright Conference in Orlando. In the first quarter of 2010, Amadeus will continue to roll out enhanced Extreme Search solutions for online and leisure travel agents, leading the industry and revolutionizing the online travel shopper’s experience. Consumers can search by budget, type of activity or geography -- all on a single page -- and receive relevant responses instantly. This completely overthrows the established practice on airline websites, which requires that research is done based on known destinations and specific travel dates. Lufthansa is the launch airline for the product. “Amadeus Affinity Shopper gives our customers further options to use our website as a traveler playground where users can explore and determine their trip based on what they would like to do during their travel,” said Marcus Casey, head of e-commerce and mobile for Lufthansa. “Our customers are able to conduct a search for a beach vacation in Europe based on a budget range, or even a completely open search for a vacation for less than, for example, $700 per person. The ability to inspire the traveler to search easily and quickly through quality data gives us a considerable competitive edge.” For more information, visit www.amadeus.com.

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