Acapulco DMO Names Ramirez Executive Director
By Brian Major
August 23, 2012 10:37 PM
The Acapulco Destination Marketing Office (DMO) named Rubén Reyes Ramirez executive director. In his new role, Ramirez will “work to develop targeted initiatives for the tourism industry of Acapulco in conjunction with the federal, state, and municipal government offices,” according to Pedro Haces Sordo, DMO’s president.
Ramirez brings more than 30 years of experience in tourism and hospitality to his new position, and has previously served as executive director of the Ixtapa-Zihuatanejo and Veracruz Convention and Visitors Bureaus, and also held executive positions in the marketing and sales departments at several hotels and destination management companies. He most recently served as director of tourism for the city of Morelia.