Catherine McKenna, CMP, CMM, has been appointed director of sales, North America, for Adare Manor, the five-star castle hotel and golf resort located near Limerick, Ireland; and The K Club, the five-star manor house estate, golf and spa resort near Dublin. In her new role, McKenna will focus on developing incentive and group business originating from the United States and Canada for both properties, which serve as important venues for the group meetings segment.

McKenna will operate out of offices in Chicago. McKenna was most recently director of global accounts for Peabody Hotels, responsible for a 16-state region throughout the Midwestern United States. In this role she successfully developed new business strategies, generating over $4 million in annual revenues. She has previously served in senior-level sales positions for Destination Hotels & Resorts and Marriott Hotels and Resorts, at properties in Illinois and California. McKenna gained important destination sales and marketing experience through positions with Visit Charlotte, the Convention & Visitors Bureau of Charlotte, N.C.; the Chicago Convention & Tourism Bureau; and the Evanston, Ill., Convention and Visitors Bureau.