Air Canada Unveils Plans to Form Integrated Leisure Group
By Claudette Covey
October 02, 2012 9:30 PM
Air Canada unveiled plans to form an integrated leisure group, combining the activities of its tour operator business, Air Canada Vacations, with its new low-cost leisure airline to launch in 2013. The airline announced the appointment of Michael Friisdahl as president and chief executive officer to lead its new leisure group, which will be a wholly owned subsidiary of Air Canada.
“The creation of a leisure group that combines our new low-cost leisure carrier with Air Canada Vacations, our successful tour operator business, is a major milestone for Air Canada,” said Calin Rovinescu, president and chief executive officer. “Our new leisure group will benefit from combining the low-cost carrier with the strong brand reputation of Air Canada Vacations and leveraging the established marketing and distribution channels of both Air Canada Vacations and Air Canada. As a result, Air Canada will be able to compete more effectively in this highly dynamic and expanding market.”
The new low-cost leisure carrier will commence service in June 2013 with two Boeing 767-300ER aircraft and two Airbus A319 aircraft that will be released from Air Canada’s mainline fleet. It will serve holiday destinations in Europe and the Caribbean that are either currently underserved or that do not generate adequate profitability with Air Canada’s existing cost structure. At launch, the leisure carrier will assume select Air Canada leisure services and will also operate certain new destinations not currently operated by Air Canada. Further details on the leisure airline's summer 2013 program, schedule and product offering will be communicated later this fall with Air Canada's 2013 schedule. The carrier’s plans are subject to obtaining the necessary regulatory approvals.
The leisure carrier will increase its fleet as Air Canada starts to take delivery of new Boeing 787 Dreamliner aircraft in 2014, thereby freeing up aircraft for transfer to the leisure carrier. As this occurs and subject to commercial demand, the leisure carrier may operate up to 20 Boeing 767-300ER aircraft and 30 Airbus A319 aircraft, for a total of 50 aircraft.
On Sept. 20, Air Canada announced that it would hire more than 900 employees over the next 12 months to meet its planned workforce requirements at the main airline. In addition, 200 new jobs will be created for flight attendants and pilots at the new low-cost leisure carrier.