AMResorts Opens “Wine-Inspired” Secrets the Vine Cancun Resort
By Brian Major
August 20, 2012 1:11 PM
AMResorts opened Secrets the Vine Cancun, a “wine-inspired,” adults-only property, the company’s first all-inclusive resort in Mexico’s Cancun Hotel Zone district. With the resort’s Aug. 19 grand opening, AMResorts now operates 21 properties in Mexico.
Secrets The Vine Cancun offers 495 guest rooms featuring private balconies overlooking the Caribbean Sea, polished Italian porcelain floors, custom headboards and teak wood furnishings, plus luxury linens and white glass-wrapped bathrooms. The Vine Bar, located in the lobby, includes a designated wine tasting area for guests and a wall-mounted wine rack offering 3,000 varieties.
The bar features sommelier-led tastings hosted at a handcrafted wood table seating up to 14 guests. The resort also offers a Vine Bazaar complex featuring distinctive public spaces including the Vine Café and a 12,580 square-foot spa. The resort’s concierge area is designed to evoke a classic smoking room with traditional hacienda and contemporary furniture.
Secrets The Vine offers guests an “unlimited luxury” all-inclusive policy featuring 24-hour room and concierge services, unlimited access to dining and premium beverage brands at the resort’s seven restaurants and its bar and lounge areas. Daily and nightly activities and entertainment are also included.
The property also offers guests a Secrets Resorts app that can be downloaded to iPhone, iPad, iPod Touch, Android and Blackberry phones. The free app allows guests to make app-to-app calls to local and international phones and send messages via the hotel’s Wi-Fi network without incurring international roaming charges.
The new resort’s opening follows several new property launches for AMResorts, which provides sales, marketing and brand management services for Zoëtry Wellness & Spa Resorts and Secrets, Dreams, Now and Sunscape Resorts & Spas. Earlier this year, AMResorts said it would open an adults-only Secrets Puerto Los Cabos in Los Cabos, Mexico, in November 2013.
The Los Cabos property launch follows the opening of the Secrets Vallarta Bay Puerto Vallarta and Now Amber Puerto Vallarta resorts earlier this year. In July, AMResorts assumed sales, marketing and management duties of Curacao’s Princess Beach Resort and Casino, previously Breezes Curacao.
Travelers who book stays at Secrets the Vine Cancun by Sept. 30, 2012 for travel through Dec. 22, 2012, will be eligible for “Free Fall” promotional savings including a free third, fifth, seventh and/or ninth nights, plus $200 in resort coupons for use towards wine, specialty dining and spa treatments.