ARC is partnering with the Lenskold Group to provide joint marketing measurement solutions to travel industry companies. With the breadth of ARC’s data set and the marketing measurement expertise of Lenskold Group, the partnership will help marketing executives measure the return on investment (ROI) of various marketing programs, in order to maximize profitability.

Powered by data from ARC Compass and the analytic insight of Lenskold Group, travel marketers can use Marketing ROI Solutions to help assess their media mix, test alternative strategies and tactics, track program performance, and identify market opportunities by viewing ticket sales trends. With this information, they can fine-tune their strategy to become more competitive and successful as they optimize their investments to maximize profitability.

Lenskold specializes in applying marketing ROI techniques and tools to plan, measure and optimize marketing strategies toward maximum profitability. For more information, visit www.lenskold.com.