Changes In Attitude
[PHOTOCAPTION]PHOTO: The ocean balcony view king size room at Margaritaville Beach Resort in Hollywood, Fla.[/PHOTOCAPTION]
There’s a new place to search for that lost shaker of salt in South Florida. The Margaritaville Beach Resort opened in September 2015, a $175 million new-build addition to the beachfront that gives clients a taste of old Florida with its interesting location on Hollywood Beach’s historic Broadwalk.
If the name didn’t give it away, the giant electric-blue sculpture of a broken flip-flop in the lobby should – this destination resort celebrates the lyrics and lifestyle of Jimmy Buffett. Just as the welcoming art recalls the lyric from “Margaritaville” – “I blew out my flip-flop, stepped on a pop-top” – clients will find clever nods to Buffett’s music throughout the resort, from the words adorning every elevator landing (“It’s Five O’Clock Somewhere” on the ground floor), to a lobby chandelier of upside down margarita glasses.
Yet far from a kitschy homage, the resort boasts a contemporary, coastal-inspired décor with soothing, muted sand and sea tones, and splashes of tropical color. Guestrooms feature teak-finished furnishings, beadboard and shutter-style accents, sleek white ceiling fans and crisp white linens etched with subtle parrots. The resort is the most luxurious of the five Margaritaville properties, as well as the largest, with 30,000 square feet of meeting and event space offering a direct ocean view.
The Parrothead lifestyle gets into full swing in the resort’s lush, tropical poolscape area, with two freeform pools, one with a waterslide and waterfall. (Note: pools close at dusk due to sea turtles nesting on Hollywood Beach, necessitating low light). There’s a quieter pool on the 11th-floor deck. Guests can also rent paddleboards and kayaks to explore the Intracoastal.
The location on the Boardwalk and the beach beyond injects local history and color to the festive atmosphere. The brick-paved, two-and-a-half-mile beachfront promenade, originally built in the 1920s, hosts a stream of walkers and bikers, enjoying the ocean views and the many restaurants and bars lining the strip. The resort’s FlowRider Double – a surf simulator offering the chance to try surfing and bodyboarding on a never-ending wave – is open to both guests and the public, and attracts a crowd of onlookers (rates are $30 for 30 minutes and $45 for 60 minutes). The resort renovated the adjacent Hollywood Beach Bandshell, programming live entertainment that’s also open to the public.
Fanciest and Most Common Accommodations: All rooms feature balconies with views of the Atlantic or the Intracoastal (guestrooms occupy the 11th through 17th floors). The lowest-priced rooms are the Sunset Intracoastal King and the Sunset Intracoastal Queen (450 to 600 square feet each), which face west. Rooms boast such amenities as oversized walk-in showers made of tiles that resemble sea glass, 42-inch LCD TVs and Bluetooth-compatible alarm clocks. The largest suite – the Jimmy Buffett – is 2,834 square feet, with a 1,500-square-foot balcony offering views of the Atlantic and Intracoastal; an entertainment area with billiards; full kitchen; dining room; exercise room; and soaking tub and separate rainfall shower.
What’s Included: The nightly resort fee ($15 in addition to the rate) includes resort-wide Wi-Fi, access to fitness center and classes, two beach chairs and one umbrella, in-room coffee and bottled water, and local calls.
Best Entertainment: While guests can hear live musicians at Jimmy Buffett’s Margaritaville (daily), the 5 O’Clock Somewhere Bar (Wednesday through Sunday) and the LandShark Bar & Grill (Saturday and Sunday), the biggest party takes place at the Hollywood Beach Bandshell, where local bands perform Wednesday through Sunday.
What’s for Dinner? The extensive food-and-beverage choices include the upscale, clubby JWB Prime Steak and Seafood; the family-friendly Margaritaville Restaurant (which can have long waits); the al fresco LandShark Bar & Grill, offering prime people-watching from tables overlooking the Broadwalk and FlowRider; the License to Chill bar, adjacent to the 11th-floor pool; the thatched-roof Lone Palm Beach Bar, serving guests at the pool and customers walking up from the beach; and the 5 O’Clock Somewhere Bar & Grill, a popular spot for watching the sunset. The Margaritaville Coffee Shop, adjacent to the lobby, also serves sushi and gelato, while the food-truck-style Floridays Airstream Café serves hot dogs and sausages from a walk-up window.
Who Books This Resort? The resort’s multigenerational clientele mix is approximately 60 percent leisure and 40 percent business (including conference attendees). Less than 10 miles from Fort Lauderdale-Hollywood International Airport and from Port Everglades, the resort makes for an easy pre- or post-cruise stay.
Travel Agent Incentive: The License to Chill Travel Agent Program awards agents with incentives after booking a minimum of 50 room nights a year. Visit www.margaritavillehollywoodbeachresort.com/travel-agent-program.
Insider Booking Tip: While all rooms have water views, 35 standard rooms and seven one-bedroom suites face north, offering views of both the Atlantic and the Intracoastal.
Key Selling Points: The Margaritaville Beach Resort offers guests a Caribbean resort-style escape, complete with a live-music soundtrack and a location that enables them to easily take advantage of the beach, the Broadwalk and the Intracoastal.
JUST THE FACTS
Resort Name: Margaritaville Beach Resort
Size: 349 rooms on six acres of beachfront property
Year Opened: 2015
Facilities: Eight restaurants and bars, three pools, FlowRider Double surf simulator, fitness center. 11,000-square-foot spa, 30,000 square feet of meeting and event space, Parakeet Kid’s Club with half - and full-day sessions.
Price: High-season rates for standard rooms range from $290 to $490 per night, and low-season rates from $190 to $250.
Contact info: 844-50CLOCK (844-562-5625), www.margeritavillehollywoodbeachresort.com
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A version of this article appears in print in the July 2016 issue of Vacation Agent Magazine.
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