Suffice it to say that Oasis Hotels & Resorts, a company whose Cancun roots date back 30 years, is at a crossroads of sorts. “Last year was one of the most important years in the history of Oasis Hotels & Resorts,” says Enrique Klein, the company’s vice president of sales and marketing. “It’s best described as a year of change and growth, where we crystallized many of the innovative plans and objectives we had set forth going into the year.”
Those plans included enhancements to Oasis’ entertainment offerings, food and beverage program and the implementation of new service processes, Klein says. Significantly, in spring 2015, Oasis launched The Pyramid at Grand Oasis, a new category of accommodations for more upscale guests in the Grand Oasis Cancun complex. “The rooms at The Pyramid at Grand Oasis were completed in December, and now feature an enhanced look with soft, contemporary colors and refurbished décor,” says Klein, adding all guestrooms feature 40-inch flat-screen televisions, iPhone dock alarm clocks, branded bath amenities, mini-bars stocked with domestic and imported beers, and complimentary WiFi.
This year, Oasis has been building upon those enhancements it made in 2015. “Our top priorities are strengthening our brand recognition and further enhancing the product and guest experiences,” says Klein. “On a broader level, we are also open to new opportunities, including expanding the brand further – perhaps even outside of Mexico.”
One thing that hasn’t changed is the way in which Oasis distinguishes itself from the competition – most notably in the areas of entertainment and food-andbeverage offerings. “While there are many options for leisure travelers in the all-inclusive segment, those looking for world-class entertainment included as part of their everyday vacation experience, and culinary options that are far from the traditional buff et lines associated with the all-inclusive concept – and all at an unbeatable value proposition – Oasis Hotels & Resorts is the place for them,” says Klein.
Entertainment options range from daily excursions aboard a pirate ship to Cirque-style shows with professional lighting and sound. Last spring, Oasis debuted the Red Circus at the Grand Oasis Cancun complex. “This is an incredible show experience where guests are treated to an artistic aerial dance performance while enjoying an exquisite dinner,” Klein says.
On the dining front, Oasis boasts three of the top 10 Cancun restaurants ranked on TripAdvisor, including The White Box Gastrobar at The Pyramid at Grand Oasis (pictured above), and the Oasis Grand Sens’ Restaurante Benazuza and Black Hole.
In all, the company operates six beachfront resorts in Cancun and the Riviera Maya with programming and amenities designed to appeal to targeted audiences. “The Pyramid at Grand Oasis is the most exclusive property within our brand’s portfolio and offers the greatest amenities available, and therefore, this is our highest price point,” says Klein. “In terms of price point, The Pyramid is followed by the Grand properties, which include Grand Oasis Sens, Grand Oasis Cancun, Grand Oasis Tulum and Grand Oasis Palm.”
The Grand Oasis Cancun, which shares facilities with The Pyramid, offers the same entertainment option but scales back on some amenities in order to provide a lower price point.
Klein refers to the Grand Oasis Sens as Oasis’ “pleasure resort,” in large part due to its romantic accommodations and fine dining options. “Grand Oasis Sens is an ideal setting for couples, groups of friends or anyone looking to enjoy a relaxing vacation without the kids,” he says. It is home to one of two White Box Gastrobars, Benazuza and The Black Hole.
The Grand Oasis Palm caters to families, and features an array of family-friendly accommodations. It just unveiled the Kidd-O Zone, a 50,000-square-foot kids club with a dedicated beach club and pool, food and beverage plaza, play kitchen and game room. The Grand Oasis Palm shares facilities with the more budget-conscious Oasis Palm, which also caters to families.
The Grand Oasis Tulum is known as the company’s “quiet resort,” says Klein. “Grand Oasis Tulum is so close to the second largest barrier reef in the world that guests can snorkel to the reef from the resort’s beach.”
As Oasis conti nues to expand and enhance its product off erings, Klein notes that the company will conti nue to rely on agents as its primary distributi on source. This year it unveiled an online agent portal, at www.oasisconnect.net . It includes a training program and 24/7 access to tools designed to help agents close sales more efficiently.
“Working with agents is a key pillar within our distributi on system and essenti al to our success,” says Klein.
Pioneering the LGBT Market
Oasis Hotels & Resorts marketed to the LGBT community long before any of its competitors.
"Years ago, we executed marketing campaigns for Grand Oasis Sens directed solely to the LGBT market," says Enrique Klein, vice president of sales and marketing of Oasis Hotels & Resorts. "It definitely helped us develop a connection with this community, and one we still have and value today."
Over the years. Oasis has learned precisely how to cater to the LGBT market."Working so closely with them, we learned that these guests want the same thing as any other guest - to feel comfortable, equal and taken care of, "says Klein. "The best way to cater to this demographic is just to create memorable experiences and foment a special ambiance where everyone is welcomed."
Oasis also specializes in creating LGBT weddings. Its O Wedding by Oasis team can help guests select options from existing packages or create customized packages.
More by Claudette Covey
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A version of this article appears in print in the April 2016 issue of Vacation Agent Magazine.
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