Meet Us at the Summits!
Let’s face it, there are a lot of travel shows and conferences in the market today. Indeed, some say, there are too many. There are conferences for every major consortium and travel marketing network. There are conferences for host agencies. There are events for the major travel agent associations. Finally, there are independent tradeshows targeting the travel agent market.
Now travAlliancemedia is entering the market with two shows and conferences catering to the market for agents working at home and remotely around the world. On the West Coast, we have scheduled the Agent@Home Travel Summit, Sept. 15-18, for Long Beach, Calif. We will follow that up just 11 days later with another show on the East Coast, the Agent@Home Travel Summit, Sept. 29-Oct. 2, in Atlantic City, N.J.
So why would we launch our travel agent shows in such a crowded market? The answer is that we simply believe we can do a much better job and deliver a more valuable experience than what’s available today. We also have the reach of three major publications — Agent@Home magazine, Vacation Agent magazine and TravelPulse.com — that in combination cover the entire travel agency distribution system, at home and in offices and storefronts across the country.
We’re confident we can produce out-of-the-box, not-your-norm events for you, our travel agent readers. The shows will challenge your conceptions about the travel industry, offer new options and strategies to build your business, and give you new ideas about how to be successful.
We will offer conference, tradeshow and networking events for home-based travel agents, travel consultants, travel advisors and travel entrepreneurs. The West Coast show will be on the Queen Mary, the classic ocean liner that now calls Long Beach home. The East Coast event will be at the Sheraton Atlantic City Convention Center Hotel.
We’ll kick off both shows with a series of interactive events and local tours on the first day, followed by two sessions that will focus on what you need to know about major travel agent groups and associations, and what health, safety, aviation and security issues can affect your business.
Day Two will feature major speakers, including Mark Murphy, our founder and CEO, who will kick off the event with a talk on the power of combining high touch with high tech in travel distribution. He’ll then send you off to concurrent sessions on secret selling strategies for cruises, resorts and tours; how to discover and sell great destinations; and finding the right hardware, software, apps and websites to build your business. And I promise these sessions will not be the norm that you find at traditional tradeshows.
We’ll follow that up with a luncheon for all delegates that will feature a top speaker from outside the travel industry. Then we’ll go directly into the tradeshow exhibition, which will have in an appointments-based system so you can meet and do business with the top travel suppliers in the industry. That evening we’ll hold a reception featuring a top entertainer.
Day Three will open up with a leading speaker from a key travel supplier segment that you won’t want to miss. Again, this will be followed by concurrent seminars on marketing yourself and your services; how to run your business better; and how to make more money selling travel.
During lunch, you’ll hear from another top speaker, a success story from someone in another industry with a very different perspective on business. That will again be followed by the exhibition in the afternoon. That evening, you can attend a reception featuring a popular musical performance.
Day Four is more of a travel think tank than a traditional trade event. It kicks off in the morning with a panel of three leading CEOs representing different industry segments. They’ll talk about the state of the industry and where it’s heading. Then we’ll have a panel of top travel agents, host agency executives and travel agency executives, who will examine how the agency distribution model is evolving.
We’ll wrap the whole event up with a town hall meeting of successful agents and travel executives, which will focus on the top issues affecting travel and travel agents in particular. Mark will then offer some closing comments at lunch and we’ll have you on your way.
For regular updates on both events and how to register, visit www.agentathometravelsummit.com.
More by James Shillinglaw
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A version of this article appears in print in the March 2015 issue of Agent@Home Magazine.
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