ASTA’s Travel Retailing & Destination Expo (THETRADESHOW), which takes place in Los Angeles, Sept. 7 to 9, will offer attendees the opportunity to earn up to 20 CLIA credits during sessions that are designed to teach them how to close a sale and turn clients into repeat customers.

This year, attendees interested in furthering their cruise knowledge and certification credits can attend two workshops. “CLIA Certification Credit -- Building Client Loyalty” (Sept. 8, 10 to 11:30 a.m.) will show attendees how to generate loyalty among their customers, uncover hidden client needs, apply quality service and implement 10 fundamentals to building and maintaining client loyalty. “CLIA Certification Credit -- Clever Ways to Close the Sale” (Sept. 9, 8 to 9:30 a.m.) will clarify the mindset travel agents need to make closing something they do for clients, not to them. And it will reveal dozens of closing strategies that can make attendees “close-that-sale” experts.