Brendan Vacations

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Brendan Vacations
17323 Ventura Blvd.
Los Angeles, CA 91316
800.421.8446
www.brendanvacations.com

Target Market

Due to the breadth of its offerings, Brendan Vacations appeal to a wide variety of clientele. New for 2013, Boutique Journeys offers a small-group format (maximum 24 guests) for clients interested in exotic and emerging destinations. Clients interested in an Ireland vacation are another key market, as Brendan has made Ireland its second home for nearly 45 years, with an office in Dublin.

How To Sell

Explain to clients that Brendan Vacations has more than 40 years of experiencein planning the perfect vacation with exceptional experiences, and service that is second to none.

Brendan Vacations, the Ireland Specialist, is a leading U.S. travel operator headquartered in Los Angeles offering a carefully crafted selection of Boutique, Guided, Customized, Independent, Private Chauffeur Vacations and Group travel options. Established in 1969 by esteemed travel professional James Murphy, the brand became synonymous with innovative travel and destination offerings, as well as a personal approach to travel trade relationships.

Since then, and under the direction of The Travel Corporation, its portfolio has been edited to offer high-value, premium and personalized travel styles for every type of consumer in the world’s most sought-after destinations.

Brendan Vacations offers a range of travel styles between Guided and FIT, with a selection of products that combine the best of each travel style to allow ease of booking, selling and enjoyment:

“Travel on your own, but never alone” – Independent Vacations

Under the FIT category, Brendan Vacations offers “Independent Vacations” in Europe, a flexible travel package pairing Europe’s most desired destinations, allowing travelers to choose from among three hotel categories, length of stay and direction of travel. Independent Vacations include all breakfasts, accommodations, private airport transfers, rail between cities and the services of a local host, 24/7.

Ireland – “The Ireland Specialist”

In Ireland, Brendan Vacations offers a full range of FIT options under the “Customized Vacations” umbrella. With hundreds of various type of accommodations, sightseeing, transfers, optional excursions and passes, Brendan Vacations can create any type of itinerary, for any length of stay at any price point.

Private Chauffeur Vacations

Private Chauffeur and Private Family Chauffeur Vacations exist in Ireland, Scotland and in select European destinations, combining any desired accommodation type/class with a savvy private driver/guide, premium car and fully customized itinerary.

Boutique Journeys – “Never more than 24 guests. Always more than you expected.”

All new for 2013, Boutique Journeys offer a premium and boutique way to travel to exotic and emerging destinations in a small group format. With all guaranteed departures and never more than 24 guests, travelers can enjoy a variety of themed itineraries in the world’s most fascinating countries. Brendan Vacations has partnered with the Slow Food Travel® organization to offer six distinct culinary and Slow Food themed itineraries in Italy and France.

Guided Vacations – “Reinventing Guided Travel Since 1969”

Brendan Vacations sells hundreds of guided itineraries worldwide. With knowledgeable Travel Directors, special touches and insider experiences, its guided vacations include Low Cost, Regional, Discovery and Family travel types to allow each traveler to choose pace of preference, price point, length and other details.

Rates for Brendan Vacations range from $1,400 to $2,000 per person, on average. The travel agent commission rate ranges from 10% to 18%, depending on travel style. From on-demand webinars to educational collateral and videos, Brendan Vacations offers plenty of training resources without requiring that agent partners spend time on a formal program.

Brendan Vacations also offers the “Travel Agent Loyalty Program,” in which agents can receive $25 in “Brendan Cash” per passenger that can be applied toward future travel on all vacations Brendan sells. For more information, visit Brendan’s travel agent portal on its website (www.brendanvacations.com/Agent/Login.aspx); call 818.428.6120; or email InsideSales@BrendanVacations.com.

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