The All Inclusive Collection announced the official re-flagging of Cancun Palace and Vallarta Palace as the all-inclusive Hard Rock Hotel Cancun and Hard Rock Hotel Vallarta. The Hard Rock flag was raised at both properties on Aug. 1, marking the official rebranding and the arrival of Mexico’s first Hard Rock Hotels.

Hard Rock Hotel Cancun and Hard Rock Hotel Vallarta blend luxury and substance with Hard Rock’s spirit of rock n’ roll. These all-inclusive hotels will join Hard Rock Hotel & Casino Punta Cana in the Dominican Republic as the only all-inclusive Hard Rock Hotels in the world. In addition, the All Inclusive Collection will debut one more all-inclusive Hard Rock Hotel when its Aventura Palace is re-branded as the Hard Rock Hotel Riviera Maya in spring 2013. All four properties are owned and operated by an affiliate of the company by means of licensing agreements from Hard Rock International.

"We are so proud to present Hard Rock Hotel Cancun and Hard Rock Hotel Vallarta as Mexico’s first Hard Rock Hotels,” said Rafael Chapur, chief operating officer of the All Inclusive Collection.  “These two properties join the Hard Rock Hotel & Casino Punta Cana in creating a unique all inclusive experience that will continue to exceed guest expectations within every facet of the resort experience."

Each Hard Rock Hotel Mexico location is a beachfront property that features unmatched, all-inclusive luxury accommodations including in-room double Jacuzzis, fine dining, top-shelf drinks, 24-hour room service, live entertainment and more.  Both Hard Rock Hotel Cancun and Hard Rock Hotel Vallarta will offer Hard Rock’s signature Rock Star Suites and will showcase an extensive collection of authentic memorabilia from international and local music artists, while incorporating diverse music genres throughout. Both will also include the Rock Spa and the Sound of Your Stay program, designed to provide guests with a unique and all-encompassing music experience during their stay. In addition, in keeping with the Hard Rock tradition, each property will host an ongoing schedule of live concerts, celebrity-driven events and other exciting on-site activities.

 “Partnering with the All Inclusive Collection has been such a rewarding experience, allowing us to bring the unique and differentiating Hard Rock style to both of these great properties,” said Michael Swindler, Hard Rock International’s executive vice president, hotels and casinos.  “We are extremely excited to finally present Hard Rock Hotel Cancun and Hard Rock Hotel Vallarta, as Mexico’s first Hard Rock Hotels.”

Located in the heart of the Cancun Hotel Zone, the Hard Rock Hotel Cancun has 601 rooms, all featuring private balconies and water views, five restaurants including a new Brazilian steakhouse, five bars and lounges, a spa with outdoor palapa-style massage areas, an expansive poolscape and meeting facilities, including a 16,408-square-foot convention center.

Hard Rock Hotel Vallarta, located on the beaches of Bahia de Bandera’s, near Puerto Vallarta in the heart of Riviera Nayarit, has 348 guestrooms, four restaurants, four bars, the Rock Spa, two swimming pools, and 6,300 square feet of meeting facilities. The property also offers unmatched entertainment and cultural experiences with live concerts, events and a variety of excursions, including the Sea Life Park, sunset cruises and more.