Caribbean Tourism Development Company Set to Revamp Website
The Caribbean Tourism Development Company (CTDC), the Caribbean region's tourism marketing and business development unit, is planning to relaunch its official vacation website, www.CaribbeanTravel.com, with an enhanced design and search capability. CTDC is currently seeking editorial content partners to provide additional consumer value. A Request for Proposal (RFP) has been issued with an August 10, 2012 deadline for responses.
"We expect that our revitalized website will set a new standard for promoting our Caribbean region and become the cornerstone of our cooperative regional marketing for the Caribbean brand," said Senator Ricky Skerritt, CTO chairman and co-chair of CTDC. "This cutting-edge website will provide consumers with full responsive web design implementation for optimal user experience across desktop, tablet and mobile devices.”
Richard Doumeng, CHTA president and CTDC co-chair, said the website's advanced searching capabilities will make finding the ideal Caribbean resort easier than ever for consumers, as well as allow hoteliers, restaurants, attractions and other visitor activities the ability to showcase their properties. The destination sections of the website will be comprised of country branded micro-sites. Fresh editorial content powered by publishers from around the world will also ensure that the website continues to be a leading resource for consumers to learn about the Caribbean.
The RFP seeks content partners with expertise in the following areas: food, history and culture, diving, meetings, adventure, spa and wellness, music, golf, weddings, boating and yachting, faith-based travel and general leisure travel. The CTDC is looking for a 12-month content creation/sharing agreement with links to a landing page on CaribbeanTravel.com from the various partner sites. Social media coverage and blogging will be an integral part of all content agreements.
CTDC is prepared to feature all editorial partners with their brand exposure on CaribbeanTravel.com as well as at both CTO and CHTA events. The company will also entertain revenue sharing for ads on the editorial landing pages. Successful applicants must be allied members of either CTO or CHTA or willing to become members of either organization to participate as partners. There is a deadline of Aug. 10, 2012 has been set for responses. For more information on the RFP, contact Rafael Cardozo at Tambourine at 954-975-2220 or e-mail Rafael@Tambourine.com. CTDC was created as a joint venture company in 2007 by the Caribbean Tourism Organization (CTO) and the Caribbean Hotel and Tourism Association (CHTA).