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China Eastern Airlines, Sabre Sign Full-Content Pact

June 19, 2012 11:26 PM

China Eastern Airlines, a leading commercial airline in China, together with its subsidiary Shanghai Airlines, has reached a new full content agreement awarding Sabre Travel Network with preferred provider status. Under this agreement, the airlines’ fares and inventory will be made available to all Sabre travel agents worldwide through the Sabre Global Distribution System (GDS).

China Eastern Airlines and Shanghai Airlines have guaranteed their full range of fares and products to Sabre-connected travel agencies and corporations globally, including published fares the airlines sell through their own websites, third-party websites, and their own reservation offices. This full-content agreement continues a broad relationship between China Eastern Airlines, Shanghai Airlines and Sabre Holdings.

In addition to participation in the Sabre GDS, China Eastern Airlines and Shanghai Airlines also use Market Intelligence solutions and decision-support technology from Sabre Airline Solutions to optimize its flight scheduling, resource management and daily flight operations.

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