Travel Suppliers

CIE Tours International

Contact Us

10 Park Ave Suite 510
PO Box 1965
Morristown, NJ 07962
Tel: 800 243 8687
Fax: 800 338 3964
helpdesk@cietours.com
www.cietours.com

Target Market

Some 40 million Americans trace their ancestry to the Emerald Isle, and for most Irish Americans it’s something of a pilgrimage that they must make. Of CIE’s clients, about two/thirds have no Irish heritage at all. That makes for a lot of potential clients. Once bitten by Ireland, most travelers will be inclined to return for the nuances the country offers. About a million Americans go to Ireland every year, half of them for vacations.

How To Sell

Ireland remains a country where Americans are still entirely welcome and where English is spoken. It’s a relatively short flight (especially from the East Coast). CIE pays commission on the total package price and they feature plenty of all-inclusive products, making it easy for agents to get full value on their bookings. Large groups are really profitable with CIE. The company pays 16 percent on groups of 45 to 48 passengers and offers three free seats on such trips during the peak season. Commission overrides work on an ascending scale. CIE’s new web site features a real-time booking engine with instant online confirmation for escorted tours, self-drive and independent arrangements, airfares, and more. The site’s agent log-in and password system insures that commissions are automatically credited. The site offers detailed information on all escorted tours of Ireland, Britain and Italy, plus self-drive and independent city-based vacations.

 

Ireland may not be the largest country in the world, but it’s a land of so many nuances that you’d better be sure you’re sending your clients with someone who knows the lay of the land. Nobody knows Ireland better than Coras Iompair Eireann, better known as CIE Tours, which has been selling tours to Ireland since 1932. So if Franklin Roosevelt had lost in '32, who knows, he might have booked a CIE Tour to Ireland to get over it. These days the company also offers a full product line to the British Isles as well as Italy. Escorted tours and independent packages are the main stays of the company’s product line. Ireland remains the company’s focus and Brian Stack, CIE’s chief executive for North America estimates that about 98 percent of the company’s American business is travel agent driven.

Some 40 million Americans trace their ancestry to the Emerald Isle, and for most Irish Americans it’s something of a pilgrimage that they must make. Of CIE’s clients, about two/thirds have no Irish heritage at all. That makes for a lot of potential clients. Once bitten by Ireland, most travelers will be inclined to return for the nuances the country offers. About a million Americans go to Ireland every year, half of them for vacations. Ireland remains a country where Americans are still entirely welcome and where English is spoken. It’s a relatively short flight (especially from the East Coast).