Costa Crociere Names Pénot Vice President, Corporate Marketing
Costa Crociere has appointed Frederik Pénot vice president of corporate marketing. He will start this newly created position Sept. 3 and report to Norbert Stiekema, executive vice president of sales and marketing. Pénot will coordinate all marketing activities surrounding the development and positioning of the Costa brand, communications, research and product development.
Pénot began his career at Roland Berger, a strategic consultancy business, before moving to Disneyland Paris, where he held a series of senior sales and marketing positions, including responsibility for the German and Austrian markets with operational headquarters in Munich, Germany. He was then appointed vice president of sales and marketing for the French market.