Cruise Holidays Completes Franchise Deal with Australia’s CruiseMart
By Mimi Kmet
July 10, 2012 10:36 PM
Cruise Holidays has finalized a franchise contract with Australia-based CruiseMart. This will be Cruise Holidays’ first Australian master franchisor. The agreement opens the door for CruiseMart to expand its current operations using the Cruise Holidays brand name, along with the franchisor's programs and services.
CruiseMart is one of Australia's original cruise specialist retailers, with an established online presence and retail locations in Brisbane and the Gold Coast. CruiseMart's growth strategy includes the conversion of existing home-based agencies and retail agencies in Australia. CruiseMart will implement Cruise Holidays' technology systems, including CruiseWeb, the company's fully integrated back office to front office system. CruiseMart will also make use of Cruise Holidays' website program and layered marketing approach.