Delta Adds New Amenities to Transcontinental Service
By Claudette Covey
February 24, 2013 6:45 PM
Delta Air Lines is adding more dining and entertainment options to its transcontinental service between New York-JFK and Los Angeles, San Francisco and, soon, Seattle.
New offerings will include sparkling wine in BusinessElite; copies of The New York Times, The Wall Street Journal and USA Today for BusinessElite customers.
Beginning later this spring; BusinessElite express meals beginning this fall; complimentary headsets for all customers seated in Economy Comfort and economy; Complimentary beer, wine, spirits and premium snacks in Economy Comfort in April; complimentary movies and on-demand TV shows in economy, plus free HBO selections and new release movies for customers seated in Economy Comfort starting this summer; 375 ml bottles of Hess Select Chardonnay and Meiomi by Belle Glos Pinot Noir available for purchase in economy beginning in March; Starbucks coffee beginning this summer; expanded movie and on-demand TV library, with up to 100 movies to choose from; and upgraded food for purchase menu including more kid-friendly and healthy options beginning this fall. All transcontinental flights out of New York’s JFK will depart from T4, Delta's new international terminal, opening in May
“We are always working to make the coast-to-coast travel experience more comfortable and productive for our customers,” said Joanne Smith, Delta’s senior vice president-inflight services. “In addition to product elements such as full flat-bed seats and in-flight Wi-Fi, sometimes it is the smaller, more personal touches that really make the flight experience an exceptional one.”
Adding to these investments, the airline is launching Ideas In Flight, a program through which Delta will test new products and services and gather real-time feedback from customers on board and via Facebook. Customers may participate by accessing the Ideas In Flight website for free while onboard transcontinental flights via in-flight Wi-Fi and through the dedicated tab on the Delta Facebook page.