Delta Air Lines Expands In-Flight Wi-Fi, Entertainment on Demand
By Kate Rice
October 05, 2011 9:00 PM
Delta Air Lines is introducing new in-flight entertainment options. They include Delta Connect, a new in-flight portal that will be available exclusively to all customers using Wi-Fi on Delta aircraft; wireless movies and television on demand on Boeing 757-300 aircraft; and a more user-friendly design for Airbus A330 in-flight entertainment systems that include more content choices.
Delta Connect is a new in-flight Wi-Fi portal developed jointly by Delta and its on-board wireless provider, Gogo. It will offer an expanded range of free content for Delta customers such as more choices for entertainment and shopping as well as flight and destination information. Delta Connect partners include Gilt.com and OpenTable.com. Customers will also have free access to partners that provide information on destination oriented concerts, festivals and events as well as news and entertainment.
Delta is also launching a new feature through on-board Wi-Fi -- entertainment on demand. Entertainment on demand is now available on all 16 of Delta's Boeing 757-300 aircraft. Choices will include an introductory price for television programming starting at $0.99 and movies available for $3.99 from major Hollywood studios. Customers can sort titles by genre, length of feature, movie or show and other categories. Trailers are available for complimentary viewing prior to rental.
The programming also offers an added benefit. Rentals will remain accessible on the customer's personal device for viewing after landing for at least 24 hours after their flight. Unexpired content will be available for playback on the ground by using the same device and browser used onboard.
Customers flying on Delta's total fleet of 32 Airbus A330 aircraft will experience a redesigned in-flight entertainment experience with more entertainment choices by the end of 2011. The improved in-flight entertainment system will expand to the rest of Delta's fleet of nearly 300 aircraft equipped with personal in-flight entertainment by mid-2012.