Dominican Republic Tourism Launches Promotional Campaign
By Brian Major
February 19, 2012 9:17 PM
The Dominican Republic Ministry of Tourism launched a multi-channel promotional campaign incorporating print, online and broadcast media focusing on attractions, destinations, activities and services available to travelers.
The campaign, entitled the "Dominican Republic is Closer Than You Think,” relies on “social media terms as metaphors for socializing with others about a vacation in Dominican Republic,” said Magaly Toribio, vice minister of international promotion at the Ministry of Tourism. “The social interaction suggests the vacation as something worthy of a status update, both literally and in the Facebook sense. As the power of social media is undeniable, the ads blend technology and social interaction to create value, the value of sharing your experiences with others.”
