Emirates Airlines to Sponsor U.S. Open Tennis Tournaments
Emirates Airline has announced a global, integrated sponsorship of the U.S. Open and U.S. Open Series. As part of the agreement, Emirates becomes the "Official Airline of the U.S. Open" and the title sponsor of the "Emirates Airline U.S. Open Series," whose 10 events combine to form the summer hard-court professional tennis season and lead into the U.S. Open. It is a seven-year partnership with the U.S. Tennis Association.
The sponsorship rights include integrated consumer experiential elements and substantial digital media assets and opportunities. Emirates will have a significant on-court presence and also receive global promotional rights. In 2011, the U.S. Open Series collectively reached a U.S. viewing audience of 39 million and drew more than 800,000 fans.
