Baku, the capital of Azerbaijan, may not be on the tip of the average traveler’s tongue but it’s about to open a new Four Seasons hotel. Baku has mostly attracted oil industry executives but, according to Four Seasons, is now attracting the interest of a much broader range of travelers.

"This is an incredibly exciting time for Baku. The city is changing almost daily now, and we are right in the middle of it all," said Four Seasons General Manager Tarek Mourad. “This may be the year people finally stop asking, 'Where is Baku?’”

Events will be held to catch the world’s attention. Pinar Suer, lead concierge at the new hotel, notes that the FIFA U-17 Women's World Cup (Sept. 22 to Oct. 13) will also feature concerts by American pop diva Jennifer Lopez to open the competition, and megastar Shakira as part of the official closing. R&B queen Rihanna is also set to perform in Baku this fall.

Another event in the city this year recommended by Suer is the opening of the acclaimed Azerbaijan Carpet Museum in its new building -- shaped like a giant rolled carpet -- on the waterfront by the end of the year. As for the club scene in the city, which was named by Lonely Planet as one of the top 10 Ultimate Party Cities, the concierge team can help guests navigate the velvet ropes, identifying the best clubs on the best nights.

The Old City, a UNESCO World Heritage Site located adjacent to Four Seasons, offers centuries of architecture, including the Maiden Tower and Shirvanshah's Palace. Further afield, archaeological and cultural tours can be arranged to the Baku Ateshgah (the Fire Temple), Gobustan National Park with its petroglyphs and mud volcanoes, the 14th century Mardakan Quadrangular Castle in Gala, the fire-emitting mountain at Yanar Dag and many other unique sites.

Located on the promenade on the shores of the Caspian Sea, Four Seasons Hotel Baku offers 171 rooms and suites, four restaurants and bars including the high-style Kaspia and Kaspia Bar, the Jaleh Spa and Pool, lavish meeting spaces, and more.