Four Seasons Hotels and Resorts, in collaboration with UAE-based Bright Start L.L.C., announced plans for a resort property in the heart of Jumeirah Beach. Located on prime beach-front with access to the main commercial district on Sheikh Zayed Road, Four Seasons Resort Dubai at Jumeirah Beach will be situated on a 11-acre natural waterfront site along the Arabian Gulf.

Four Seasons Resort Dubai at Jumeirah Beach is being designed by architect WATG, with interior design by San Fransisco based BAMO. The resort, which is expected to open by mid 2014, will welcome individual leisure and business guests as well as meetings and incentives groups.

"Being the Middle East's biggest tourism hub with a highly mature hospitality industry, it was important for us to be in Dubai with a strong product that can serve as one of the company flagships in this region," said Kathleen Taylor, president and CEO of Four Seasons. "As with all markets across the globe in which Four Seasons operates, it was important for us to take the time to find our niche here as well as identify a partner that first and foremost shares our service and business values.”

Located at the northern end of Jumeirah Beach Road, away from the city's other resorts clustered in the Palm Jumeirah area, Four Seasons Resort Dubai at Jumeirah Beach will have exclusive access to 270 meters of beach fronting the Arabian Gulf. With 237 rooms, including 49 suites, the resort will target an almost equal mix of leisure and business guests.

The property will have at least three restaurants, as well as poolside dining. The function spaces, which have beachfront access, will include a 600-square-meter (6,458 square foot) ballroom and five meeting rooms. The resort also will have a spa, indoor and outdoor pools, tennis courts and private beach club.