Hampton Hotels Opens 31 Global Properties in First Half of 2012
By Kerry Medina
July 11, 2012 10:24 PM
Hampton Hotels, the international brand of nearly 1,900 mid-priced Hampton Inn, Hampton Inn & Suites and Hampton by Hilton hotels, announced the opening of 31 new properties in the first half of 2012. The new openings add 3,469 guest rooms, bringing Hampton’s total global room count to more than 183,500. Six of the new properties are located in international markets -- Poland, Turkey, Canada, Mexico and the United Kingdom.
In March 2012, Hampton launched its new “Feel the Hamptonality” advertising campaign, which shines light on the brand's unique and delightful internal culture and innovative product. Coined in 2004, "Hamptonality" is a term that defines the proactive, positive and friendly service that Hampton hotel team members offer guests daily. The campaign is designed to build awareness of Hampton services and amenities and to increase brand equity for property investors. With continued momentum, Hampton expects to open more than 40 additional properties by the end of 2012.