Mexico’s Hard Rock Hotel Vallarta will debut on Aug. 24 with a gala three-day celebration featuring entertainment from award-winning rock band Mana. The newly renovated property, previously known as the Vallarta Palace, was officially re-flagged on Aug. 1 by parent company, the All Inclusive Collection.

Located on the beaches of Bahia de Banderas in the Riviera Nayarit region, the Hard Rock Hotel Vallarta is the third Hard Rock Hotel property launched by the All Inclusive Collection, joining the Hard Rock Hotel & Casino Punta Cana in the Dominican Republic and the Hard Rock Hotel Cancun, which reopened earlier this month as a Hard Rock all-inclusive resort. The All Inclusive Collection also is re-branding Mexico’s Aventura Cove and Aventura Spa properties as the Hard Rock Hotel Riviera Maya, with completion expected in 2013.

Hard Rock Hotel Vallarta’s grand opening celebration will feature a beach-side performance by American Idol finalist Michael Johns and an after-party hosted by Miami radio personality DJ Laz. Mana’s opening concert will be followed by a VIP after-party featuring DJ Aliyo.

Accommodations at the 348-room resort start at $171 per person, per night, double occupancy and feature in-room double Jacuzzis and 24-hour room service. Public areas include six restaurants, four bars and lounges, two outdoor swimming pools, a children’s pool, and a dive pool for scuba demonstrations and lessons.

The Hard Rock Hotel Vallarta also offers a Body Rock Fitness Center, iconic Hard Rock music memorabilia, a Rock Spa facility, beauty salon, shops and nightly theme parties at the resort’s outdoor amphitheater. “With fine execution, custom memorabilia and unmatched guest services, we look forward to providing truly unique experiences that rock for guests of all ages,” said Roberto Chapur, president of the All Inclusive Collection.