Hard Rock Hotels to Open First Two Properties in Mexico
By Kerry Medina
April 11, 2012 11:09 PM
The All Inclusive Collection, which recently announced plans for a newly branded kids club, is re-flagging Cancun Palace and Vallarta Palace resorts to Hard Rock Hotel Cancun and Hard Rock Hotel Vallarta. The Hard Rock flag will be raised at both Cancun Palace and Vallarta Palace on Aug. 1, 2012, marking the official rebranding of the two properties and the arrival of Mexico’s first Hard Rock Hotels.
The all-inclusive Hard Rock Hotel Cancun and Hard Rock Hotel Vallarta will join Hard Rock Hotel & Casino Punta Cana in the Dominican Republic as the only all-inclusive Hard Rock Hotels in the world. Additionally, the All Inclusive Collection will debut one more all-inclusive Hard Rock Hotel when its Aventura Palace is re-branded to Hard Rock Hotel Riviera Maya in early 2013. Exclusively marketed by the All Inclusive Collection, the four properties are owned and operated by an affiliate of the company by means of licensing agreements from Hard Rock International.
Each Hard Rock Hotel Mexico location is a beachfront property that features all-inclusive luxury accommodations including in-room double Jacuzzis, fine dining, top-shelf drinks, 24-hour room service, live entertainment and more. Both Hard Rock Hotel Cancun and Hard Rock Hotel Vallarta will offer Hard Rock’s signature Rock Star Suites and will showcase a collection of authentic memorabilia from international and local music artists, while incorporating diverse music genres throughout. Both will also include the renowned Rock Spa and the Sound of Your Stay program, designed to provide guests with a unique and all-encompassing music experience during their stay. Each property will also host an ongoing schedule of live concerts, celebrity-driven events and other exciting on-site activities.