Hawaii Tourism Authority Predicts Record Year for Visitors
By Mimi Kmet
August 29, 2012 10:39 PM
Hawaii's tourism economy continues to be on pace for a record year through July, as the state welcomed 1,800 more visitors each day and an additional $17 per person in daily spending compared to 2011, according to the Hawaii Tourism Authority (HTA).
This activity has resulted in total visitor arrivals increasing 9.8 percent to 4.7 million visitors and total expenditures jumping 20.8 percent to $8.4 billion, up $1.4 billion from last year. Year-to-date visitor spending has generated an estimated $915 million in state tax revenues and will help to sustain more than 160,000 Hawaii jobs in 2012.
“We anticipate that the momentum from the positive increase in visitor arrivals and spending will continue through the second half of the year,” said Mike McCartney, the HTA’s president and CEO. “HTA's ongoing efforts to lead global marketing initiatives, invest in programs contributing to incremental and new airlift, and cultivate and promote experiential activities and programs across the state has resulted in increasing visitors arrivals and spending throughout the Hawaiian Islands.”
Last month, the HTA revised its targets upward for 2012-14 with arrivals and spending from U.S., Canada, Japan, Oceania and Europe outpacing original targets set in September 2011.