Hertz Opens 150 Hertz Local Edition Locations in 33 U.S. States
By Mimi Kmet
July 23, 2012 11:26 PM
The Hertz Corporation said it is expanding further into the neighborhood market with the opening of 150 Hertz Local Edition locations in 33 states, the largest number of openings in a single quarter since Hertz began expanding into the local, or neighborhood marketplace. The openings are part of a strategy to accelerate expansion in the off airport, neighborhood car rental market serving the replacement, leisure and business customers.
Hertz's neighborhood operations continue to grow. Since the beginning of the year, Hertz has opened 275 new locations and it says it is committed to continue its expansion throughout the year. The off airport segment is strategically critical for Hertz, which says it is committed to developing new and expanded partnerships in the replacement market, offering customers pickup and delivery service, as well as growing leisure and business rentals.
Hertz customers at Local Edition locations have access to a full range of rental vehicles including compact through full-size cars and SUVs and offers special weekend rates. Rentals are also eligible to earn Gold Plus Rewards points, Hertz's customer loyalty program that has a wide range of flexible reward options.
Hertz is opening major hub locations as well as co-locating with body shops, hotels and repair facilities to serve the needs of local customers. Off-airport rentals, which include monthly and multi-month rentals, have a longer average length of keep, which drives revenue per transaction. Hertz currently has approximately 2,350 neighborhood locations nationwide, most of which offer pickup and delivery service as well as insurance replacement rentals. Hertz also is a recognized supplier to more than 193 of the 209 largest insurance companies.
The new openings are located in: Arizona, California, Colorado, Florida, Georgia, Illinois, Indiana, Iowa, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Mississippi, Missouri, Nebraska, New Hampshire, New Jersey, New Mexico, New York, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, South Dakota, Tennessee, Texas, Utah, Virginia, Washington and Wisconsin.