You book a customer to Las Vegas or New York, taking care of the air and hotel side of the business. Then what? For most agents that’s the end of the process, and unless something goes wrong, they don’t hear from that customer again until the next transaction. That’s a missed opportunity and one that repeats itself way too often.

For many agents, it’s really a trade off of time versus money. How long will it take to book a show or dinner reservation and will they even earn anything in the process? Up till now, it’s basically been a customer service exercise versus a financial boost to their bottom line.

But now there’s a quick and easy way to boost a travel agent’s bottom line at www.ShowTicketRewards.com. This brand new agent-only website makes it quick and easy to find, book and earn 10 percent commission on the top shows in Las Vegas, New York and Chicago. Since its launch a week ago, hundreds of travel agents have registered and have begun to sell New York shows to their clients, including Spider Man: Turn Off the Dark, Ghost, Chicago, as well as Las Vegas shows Le Reve, and O and Zumanity by Cirque Du Soleil.

The average commission has been $40, an amount that significantly boosts the commission potential for any travel agent. Just think what it would mean to you on a typical booking to Las Vegas. The average transaction to Las Vegas earns a travel agent roughly $100 in commissions. By simply asking if your client wants to book a show, most of you can see 40 percent boost to your bottom line on all of your Las Vegas bookings. Multiply that by the number of times you sell either Las Vegas or New York, and you’ll start to see the potential.

In the time it takes to read this brief column you could already be registered and selling Show Tickets. You’ll be providing a great service to your clients while making sure you business grows incrementally in the place that matters the most; your bottom line.

It only takes a minute to sign up and make your first booking, so visit www.ShowTicketRewards.com and see just how easy and profitable it is to entertain your clients in some of the top cities in the world.

Mark Murphy is president and CEO of Travalliancemedia, parent of TravelPulse.com, Agent@Home magazine, Vacation Agent magazine, Travel Agent Academy, Virtual Travel Events and Agent Studio.