Israel Tourism Launches Coffee Sleeves to Promote Dead Sea
The Israel Ministry of Tourism issued a coffee sleeve promoting the Dead Sea as one of the New7Wonders of Nature. The sleeves will be available at participating coffee shops across North America. Each coffee sleeve features the slogan, "Anywhere else this would be just a lake, but this is the Dead Sea," and on the back, encourages travelers to vote for the Dead Sea by visiting its designated website, www.votedsea.com.
The New7Wonders of Nature competition is an international online competition ranking the top seven natural wonders of the world. The Dead Sea advanced to the final round by placing among the top 28 tourist sites, as determined by more than 1 billion votes around the world. For more information on travel to Israel, visit www.goisrael.com.