Kuoni Global Travel Services appointed Elizabeth Crabill president of GTA (Gullivers Travel Associates) in North America, and Travel Bound, its U.S.-based wholesale travel operation. Crabill was most recently vice president of sales and marketing for Lindblad Expeditions. A graduate of Smith College with a Harvard MBA, Crabill has held a number of senior marketing and sales positions in the travel, financial services and media sectors. She is an executive board member of the Association of Travel Marketing Executives.

“Travel Bound is growing, business is up,” Crabill said. “It’s a very dynamic and growing business, and Kuoni is pleased with the prospects for further growth.” She said she will concentrate on strengthening relationships with travel agents to build the business further.

“Continuing to increase domestic and outbound business in North America is a key part of our global strategy,” said Nigel Horne, senior vice president FIT sales and marketing of the Americas and Asia-Pacific at GTA and Kuoni Global Travel Services. “Elizabeth has wide business experience and a strong track record in the travel industry. We look forward to her leadership, expertise and industry knowledge bringing continued success and new growth opportunities for our North American team.”

 Travel Bound is a wholesaler exclusively to travel agents of travel products and services, including more than 35,000 hotels in more than 130 countries, as well as sightseeing tours attractions and experiences, private transfers and group travel. Kuoni a global leisure and destination management travel organization, with more than 10,000 full-time equivalent employees globally. Its head office of Kuoni is in Zurich, Switzerland, where Alfred Kuoni founded the company in 1906.