Le Méridien Hotels to Open Nine Properties in Next 12 Months
By Claudette Covey
January 24, 2013 9:38 PM
Le Méridien Hotels & Resorts, a Starwood Hotels & Resorts brand, announced a growth pipeline with nine new hotels expected to open within the next 12 months. “Starwood is seeing increased interest in Le Méridien among owners, especially around conversions,” said Simon Turner, president of global development, Starwood Hotels & Resorts. “Le Méridien is benefiting from growing brand recognition and deal signing momentum around the world, and the brand’s long-established global presence remains a competitive advantage.”
Over the past seven years, Le Méridien has undergone a portfolio review as well as a redevelopment of its brand strategy, marketing approach and service culture training. With the strongest portfolio and performance levels in the brand’s history, Le Méridien has had more new hotel deals signed in the past year than in the previous four years combined.
“Le Méridien has soared under Starwood, with a new design perspective and truly unique positioning that helps guests unlock their destination through culture and cuisine,” said Brian Povinelli, global brand leader, Le Méridien and Westin Hotels. “After significant investment and consolidation, Le Méridien boasts its best portfolio ever, and this will be a milestone year for us as we welcome an unprecedented number of new hotels into our ever-growing family.”
Le Méridien will open nine new hotels in the next 12 months, including Le Méridien Bali Jimbara, Jan. 31; Le Méridien Atlanta Perimeter, Feb. 21; Le Méridien Zhengzhou (China), May; Le Méridien Saigon, June; Le Méridien Dhaka (Bangladesh), July;Le Méridien Cairo Airport, September; Le Méridien Jiaonan Resort (Qingdao, China), October; Le Méridien Mahabaleshwar Resort & Spa (India), October; and Le Méridien Chicago-Oakbrook Center, January 2014.