Chapter One of the Jordan Travel Specialist program provides you with a rundown of essential facts, the type of general information you will need to convey to your clients, such as entry requirements. You will also learn about the country’s geography and transportation, including a highlighted section on the services of Royal Jordanian, Jordan’s national airline.

Chapter Two examines the country’s major destinations. You can use the attraction of these well-known sites to perk your clients’ interests. Here’s a sampling of what’s covered: Amman, the capital of Jordan; Jerash: the ancient Greco-Roman city; the Dead Sea, the lowest spot on earth and one of the world’s top tourism draws; Dana Nature Reserve, a 120-square-mile reserve; Petra, Jordan’s most valuable treasure and greatest tourist attraction; Aqaba: known for its first-class snorkeling, fishing and sailing, and for being a major hub for cruise ships; and Wadi Rum, the largest and most magnificent of Jordan’s desert landscapes.

Chapter Three focuses on religious travel to Jordan. It discusses why this fast-growing $18 billion niche market is important to you, as well as why Jordan, the setting for a vast mosaic of biblical history, is so attractive to this market. 

Chapter Four lets you know why Jordan is such an ideal destination for adventure-minded clients. This trend is led by the baby boomers, who have sparked a large and growing interest in ecotourism. Jordan’s distinct ecosystems, protected nature reserves and geographic diversity make it a particularly attractive destination for ecotourists and nature lovers.

Chapter Five discusses another growing trend, “voluntourism,” which adds a whole new dimension to travel in Jordan. According to the Travel Industry Associations of America (TIA), more than 55 million Americans have taken some form of voluntourism vacation.

Chapter Six covers health and wellness, including spa and luxury options in Jordan. The country offers mineral-rich hot springs, waters and mud; moderate weather; breathtaking natural scenery; and unique wellness experiences, including the Dead Sea. Jordan also has enhanced its natural therapeutic locations with first-class resorts and five-star luxury hotels offering a diverse range of amenities.

Chapter 7 is focused on “Cuisine, Cruising, Meetings & Incentives.” As this chapter will show you, Jordan’s culinary appeal should not be overlooked. Cruise possibilities also are discussed, along with the country’s huge potential for meetings and incentives.

In the course’s partner seminars, you’ll also learn about Moevenpick Hotels & Resorts, which offers five 5-star resorts in Jordan, and United Travel Agency (UTA), the country’s oldest and most prominent destination management company.

Finding the “right” customers for travel to Jordan is essential to your success as a Jordan Travel Specialist. The diverse landscape and attractions that Jordan offers appeal to an equally diverse base of potential customers. The course advises you on how to efficiently target your marketing efforts to the right client.

Special interest activities in Jordan provide a wealth of opportunity for you to market and sell the country to both individuals and groups. The course discusses eight priority niche markets: Religious; Ecotourism; Adventure; Cultural Heritage (Archaeology); Health and Wellness; Meetings, Incentives, Conferences, and Events (MICE); Cruising; and Culinary.

Don’t miss this opportunity to learn about Jordan’s unique selling features - its historical and religious significance alone makes it a destination unlike any other in the world. Use the Jordan Travel Specialist to gain the tools you need to effectively sell this country to a diverse base of potential customers.

For more information on Jordan Travel Specialist and other educational programs, visit www.TravelAgentAcademy.com.

Jane Jamison is editorial director for Travel Agent Academy and Performance Media’s Custom Publishing Solutions.