Liverpool’s Beatles Story attraction took the People’s Choice prize at the Annual Tourism awards held in the city’s BT Convention Centre. It is the first time that the awards have included a People’s Choice category, voted for exclusively by members of the public.

Now in its 22nd year, The Beatles Story has welcomed millions of tourists from all over the world to Liverpool, eager to explore the history and legacy of the city’s most famous sons. In that time, it has become the must-see attraction and helped promote the city on a global platform organizing tours and exhibitions from Prague to New York City. In 2010, The Beatles Story helped bring the John Lennon Peace Monument to Liverpool which has since become an important attraction for Beatles and Lennon fans the world over. Liverpool Celebrates 50 Years of The Beatles is a year-long program of events to mark this historic year.