Neverblue, a lead generation network headquartered in Victoria, B.C., has launched the Neverblue Travel Affiliate Network, an affiliate network that caters to the performance marketing needs of travel product and service vendors worldwide. Backed by Neverblue's proprietary affiliate platform, the Neverblue Travel Affiliate Network empowers travel brands to run global affiliate programs more efficiently. It does so by providing access to complete affiliate program management, state of the art tracking and analytics, and a global mobile platform.

"Online travel is a $200 billion business," said Eric Gerritsen, vice president of sales and marketing at Neverblue. "Neverblue has a long history of driving client acquisition globally and travel markets are well-aligned to leverage Neverblue's international footprint.”

Using Neverblue's travel affiliate program, travel services vendors can outsource their entire travel affiliate management program. This includes tracking and reporting, affiliate payouts, dispute resolution, quality control, contract management and international traffic development. "We recognize that while most online travel services vendors want to tap the power of affiliate marketing, very few have the in-house skill-sets to execute at scale,” said Gerritsen. “For this reason, the Neverblue Travel Affiliate Network offers outsourced affiliate program management, which makes running a global travel affiliate program a snap.”

To enable travel services vendors to reach the ever-increasing mobile audience, Neverblue has created a mobile platform with a Cost-Per-Install (CPI) app model. The model allows for the efficient distribution of travel apps to global travelers. When mobile is combined with a traditional performance marketing campaign, travel services vendors have the ability to significantly expand global reach and realize the financial rewards of a well-run affiliate program.