New York City’s Luna Park at Coney Island Unveils TV Campaign
Luna Park at Coney Island launched its first television advertising campaign, titled “Luna Park Plays in New York City.” Just in time for the summer travel season, the campaign showcases Luna Park, operated by Central Amusement International (CAI), as New York City’s amusement park, superimposing its thrill-seeking rides in major tourist spots throughout the Big Apple.
The TV campaign began airing on July 4, 2012, and will run on demographically and contextually targeted local stations including WNBC, PIX11 and Time Warner Cable through the end of August. The 30-second ad illustrates New York City re-imagined as an amusement park. In an effort to expose a wider audience to the campaign and reach beyond the broadcast medium, a longer version of the viral video is available on Luna Park’s online platforms including Facebook, Twitter and YouTube.
CAI built the 3.16-acre Luna Park in just over three months at a cost of more than $15 million, with support from the City of New York, local residents and community organizations, and Coney Island fans throughout the world. The park now features 21 rides as well as games, entertainment and food.