Air Canada is getting a new look across the board.
During three simultaneous events held in Toronto, Montreal and Vancouver Thursday, the airline introduced a new livery that will soon grace its entire fleet, new uniforms for customer-facing employees and upcoming onboard menu items.
Air Canada said its entire fleet of 300 mainline and regional aircraft will be repainted with the black and white design that features an encircled red maple leaf on the plane's tail as well as on the side of the fuselage just behind the cockpit.
"Air Canada's new livery signals a pivotal inflection point in our 80-year history," President, Passengers Airlines Benjamin Smith said during Thursday's reveal in Toronto.
The first three planes that have been repainted with the new livery are set to enter service immediately.
The carrier also debuted new employee uniforms. The charcoal gray and black outfits will feature red accents-including the iconic red maple leaf-and accessories by Canadian designer Christopher Bates.
The new look was designed to complement the redesigned interior cabins of Air Canada's international fleet and will start being worn by pilots, flight attendants, airport customer service agents and other Air Canada personnel later this year.
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Air Canada also announced that, beginning in April, it will offer Lavazza premium Italian coffee as a free beverage selection for all customers and will offer Dufflet Pastries' pumpkin spice loaf to Economy and Premium Economy class customers flying to Europe.
The airline will also debut wines selected by its new sommelier Veronique Rivest for its International Business class customers in April.
"On the occasion of Canada's 150th anniversary year, with our new livery, new uniforms for our employees, the award-winning international cabin standard introduced with the launch of our Boeing 787 aircraft, and enhanced onboard offerings, the future Air Canada represents the strength of our nation and the future-looking spirit of our airline," added Smith.
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