Air France is getting into the lip-smacking game.
The airline announced that it started providing specially made gum on select flights starting Thursday.
The gum isn't just any ol' bubble-popping substance, because this stuff is fancy. La gomme à mâcher, according to a press release, comes in two flavors, pistachio-macaroon and crème brûlée-slightly more sophisticated than the grape-flavored Big League Chew you have in your desk.
Whether it's more delicious is something open to conjecture. You can do your own taste test if you are on flights leaving Paris' Charles de Gaulle bound for Los Angeles or San Francisco starting July 6.
You also have an opportunity to smack away to your heart's content if you are at select lounges at Paris-Charles de Gaulle.
Let's say you are not in either of those places but simply have to experience what a macaroon-flavored piece of gum tastes like. You have a shot at getting some through Air France Shopping or through Paris' Colette.
Air France is offering the gum because it says your breath stinks something fierce. I'm only kidding. It's to counteract that annoying pressure that builds in your ears on takeoff. As it explains, chewing gum can help placate the ears as you pop on gum merrily.
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Anything doing is worth doing well, so Air France launched a gum that is luxurious as well as delicious.
The packaging and flavors will only heighten the ebullient atmosphere in the cabin. It's also helpful for the ears.
Don't take this advice from just an airline. Lisa Iannucci recently gleaned a bunch of health information from Dr. Michael Zimring who is the director at the Wilderness And Travel Medicine Center at Mercy Medical Center in Baltimore.
Dr. Zimring certainly agrees that gum should be in your carry-on, because it alleviates the pressure that builds through the flight process. Iannucci expounds on the advice: "Chew gum and also have your child chew gum to restore the balance of pressure during takeoff and landing. Bottle-feeding babies can also be helpful."
The doctor also suggests staying well hydrated, "Stay well hydrated to help prevent leg clots (deep vein thrombus), which could lead to pulmonary embolisms, known as lung clots."
Going from France to the west cost of the United States is a long haul, but as long as you keep drinking water and smacking on gum you should be just fine.
Air France is making the gum aspect all the more enjoyable with a product that is simply perfect for the brand.
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