Last updated: 12:49 PM ET, Sat March 28 2015

Alaska Airlines Improving Service As Competition Increases

Airlines & Airports | Donald Wood | March 28, 2015

Alaska Airlines Improving Service As Competition Increases

Photo courtesy of Alaska Airlines

Alaska Airlines has been the primary carrier in the Northwest for many years, but a push from Delta Air Lines to get a stronger foothold in the Seattle-Tacoma International Airport market has resulted in major improvements.

According to Amy Clancy of KIRO 7, Alaska Airlines isn’t going down without a fight, though, and the company has revamped its service and policies to help give passengers a better experience.

As of Thursday, Alaska Airlines has initiated its “Alaska Beyond” campaign. The major overhaul to the service on the company’s flights, to be featured on all of its 737s, will include upgraded seats, along with wine and food from an award-winning Seattle chef.

When asked whether or not the improvements were made in direct response to Delta’s presence in the region, Alaska Airlines vice president of external relations, Joe Sprague, told Clancy about why the changes were made:

“The enhancements we’ve made are really to ensure that our customers feel they don’t need to fly any other airline. They can stick with Alaska Airlines.”

While upgrades to the seating, food and drinks are major upgrades for passengers, some of the most exciting changes came to the on-board entertainment. Free entertainment can be accessed on personal devices, and tablets are available for rent during the flight.

Add in a personal USB charger at every seat, and Alaska Airlines has gone beyond.

The company has also increased the number of flights and destinations recently, furthering the grip Alaska Airlines has on the Northwest market.

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