American Begins Admirals Club Makeovers
Part of that $2 billion that American Airlines promised to set aside for improvements to the customer experience will begin manifesting itself this year by way of a massive makeover plan for the carrier’s airport lounges.
American has shut down the Admirals Club lounges at Phoenix Sky Harbor International (PHX) and Sao Paulo International (GRU) airports as the first two lounges to receive the construction OK.
"In the future, when our customers see an Admirals Club sign anywhere in the world, they'll know they'll find a reliable, modern space where they can charge their devices, grab a bite to eat, get caught up on work or unplug from the world around them," Fernand Fernandez, American's vice president-Global Marketing said in a statement. "Our goal is to create spaces that are more in line with how people live and spend their time today."
Over the next several years, lounges will receive more modern, stylish look, the company said.
Renovated clubs will be instantly recognizable to customers, with entryways featuring the American Airlines logo on sleek, white glass. Once inside, customers will be greeted by representatives who are stationed at modern check-in podiums, ready to assist with travel and upgrade needs. Lounge areas will receive a contemporary style overhaul with a mix of tan and gray tones and accents of rich red, along with lighting and other elements that blend in white oak wood and stainless steel.
To improve customers' comfort as well as productivity, the redesigned clubs will feature a variety of custom-made furniture pieces, from communal tables to high-backed chairs, outfitted with power outlets and USB ports, making it easier to charge personal devices and stay connected
Restrooms will also be given a modern treatment, with new countertops and tile throughout. A club's individual location will be played up through artwork that represents the destination.
American will start construction on clubs in Miami, New York (JFK), Dallas/Fort Worth and Los Angeles this year, with clubs in Chicago, London and other key cities entering the renovation phase in the coming years. Ultimately, the makeover will touch all of American's lounges.
More by Rich Thomaselli
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