Critic Says Delta Trying To Upsell Passengers
When you purchase the lowest-priced ticket on a Delta Air Lines flight on its website, the carrier makes sure to point out all the things you can’t do with that type of fare.
You can’t get a seat assignment until after check-in.
You can’t get a refund.
You can’t change your ticket.
You will be the last to board no matter where your seat is, and that could mean being shut out of overhead bin space for your carry-on.
At least one advocacy group says that’s a shaming tactic being used to up-sell tickets.
Paul Hudson, president of nonprofit passenger rights group flyersrights.org, told the Los Angeles Times this is a classic shaming move where passengers are then subtly pressured to purchase the amenities.
“If it works, other airlines will likely try to follow,” he told the paper.
Consumer Reports posted a tongue-in-cheek tweet several days ago with a screen shot of the popup that appears on Delta’s website before checking out.
Delta spokesman Anthony Black told the Times the purpose of the website section was not to shame people but “to make people aware of what they are buying.”
More by Rich Thomaselli
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