Delta Plays To The Hollywood Crowd Again
The only thing Delta Air Lines hasn’t done to court celebrity business is to take out a billboard next to the iconic sign in the Hollywood Hills saying “Dear Stars, please fly us!”
Delta continues its Hollywood play with a brand new amenity at its newly completed, three-year, $229 million renovation of Terminal 5 at Los Angeles International Airport – a private check-in lounge and a paparazzi-proof entrance and exit that shields celebrities from the photo-taking masses.
That’s right, no more gaggle of photographer taking myriad photos of the exact same thing – a celebrity walking through an airport.
“You avoid the entire arrivals process,” Delta Vice-President Ranjan Goswami told the The Hollywood Reporter. “You won’t see TMZ.”
According to THR, LAX-bound celebs can request a service called VIP Select, which costs $350 with a first-class ticket. When they arrive, they’ll be greeted on the tarmac in a luxury car that whisks them through a special gate out of the airport through an underground secret location somewhere in the city where they can be met by their own personal driver, says the Reporter.
For those flying out of LAX, stars can pull up to the curb, check bags and jump into an elevator that goes straight to a premium security line.
"We're fast on our way to becoming the airline of choice in Los Angeles by understanding what moves L.A. – its most prominent industries, its most desired destinations, and its discerning customers' required amenities for travel," Delta President Ed Bastian said in a statement. "Our investments in T5 now offer Angelenos a more premium airport experience, from check-in to take-off."
"These upgrades to Terminal 5 are transforming visitors' first and last impressions of Los Angeles," said Los Angeles Mayor Eric Garcetti. "This investment by Delta is the latest in our now more than $8 billion overhaul of LAX. Whether by upgrading nearly all of our terminals, bringing in ridesharing services to pick up passengers, or connecting the nation's second-busiest airport to rail, we're making LAX a world-class airport befitting a city that is the global capital of creativity, innovation and possibility. I am thrilled that Delta is growing its presence here in Los Angeles."
More by Rich Thomaselli
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