Last updated: 01:45 PM ET, Sun May 15 2016

EasyJet Exploring Launch Of ‘Smart Shoe’

Airlines & Airports | Rich Thomaselli | May 15, 2016

EasyJet Exploring Launch Of ‘Smart Shoe’

PHOTO: EasyJet’s ‘Sneakairs’ (Courtesy EasyJet)

You’ve heard of smart phones and smart cars?

Try this on for size – a smart shoe.

European budget airline EasyJet has unveiled a pair of shoes it is calling "Sneakairs,” which utilizes current technology and pairs it with a mobile app to help tourists better navigate a new city.

Sensors in the shoe are connected to a user’s cell phone via Bluetooth technology. The shoes will vibrate and let people know which way to turn while they are walking without having to rely on maps, tour books or staring at their phone, all of which scream ‘tourist’ while traveling.

“We have developed this navigation solution because we have seen too many gaps in the market for a product which we think there is gap in the market for. It’s also a great fit for an airline such as EasyJet who fly so many people to new, perhaps unfamiliar destinations," Nuria Martínez, digital area director in D6, the tech developer, told London’s City A.M Newspaper

"Throughout this project we had to factor in that the product should be low in energy consumption, small enough and think this product for fills that brief. We are looking forward to working with EasyJet on this project."

A prototype has already been tested in Barcelona and Easyjet hopes to roll out the product – for purchase aboard its flights – fairly soon.

In a statement, Peter Duffy, EasyJet’s Marketing Director said: “We are looking at making this technology available for purchase on-board in the future, offering a practical solution to those passengers who want to relax visiting a new place without the need of a map and enjoy every moment while they explore a new city.”

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